The Importance of Blogging in SEO

Answering Your Customers Questions

Speak to your existing customers and find out what attracted them to use your services. It’s likely that they had a particular problem that you had the ability to solve for them.

Use their answers to create posts that answer these questions. If someone is looking for an answer to a similar problem, your post is more likely to appear in the search results.

Providing answers to people’s problems for makes your content RELEVANT!

Producing High-Quality Content

Put some careful thought and effort into every blog you post. The information you present should satisfy these two essential criteria in order to attain high quality:

Useful: Base your blog posts on information that your customers can really use. Educate them on an aspect of your industry. Or keep them up to date with developments that may affect them.

Unique: Your blog posts don’t always have to be original, but they should be unique. Even if you’re covering a topic that has been written about before, try to offer the reader a different take on the subject.

Creating quality content that is useful and unique makes you an AUTHORITY in your field!

Using Keywords Intelligently

Every time you create a new blog post you are effectively adding another page to your website. Think about some keywords that you’d like to rank well for and research them on the Google AdWords Keyword Planner.

This will give you a clear idea of the number of people who are looking for the keywords you’re using. You may come across alternative phrases that will yield better results. Use these keywords in your title and sub-headings. Create keyword-rich links to appropriate sales pages on your website.

Clever use of KEYWORDS will make it easier for search engines to find your content!

Sharing on Social Platforms

It’s always a good idea to add share buttons to your blogs. This makes it easier for people to share your content. Although many of these are ‘no-follow’ links-meaning they won’t have a direct influence on you search rankings-they can contribute in other ways.

An influencer in your field could come across your blog post and mention it on their social media channels. This exposes you to more potential customers. It will also help drive traffic to your website, which in turn can have a positive effect on your page ranking.

Getting attention on social media DRIVES TRAFFIC and BUILDS AWARENESS!

Conclusion

Having a blog that is regularly updated with useful content can make a real difference to your search result ranking.

Consider your blog as an integral part of your overall SEO marketing plan. You will soon reap the rewards!

Improving Your Website With Outbound Links

Outbound links are links from your website to another site somewhere else on the web. But are they good for your website?

Your website is the heart of your business online, and you work really hard to pull in traffic from your social media accounts and other places from your mailing list to your site. Your website is one place where you can actually sell to people. So, you don’t want to be pushing people away from your site and driving a lot of traffic out to other sites.

Ironically, that is why outbound links are good for your website. Search engines don’t just use the keywords that you’ve sprinkled through your pages to decide that you’re going to be a relevant or good result for their searchers. Search engines use a whole multitude of other criteria for search results. They are always looking to provide quality search results. This is how search engines stay in business.

One of those criteria that search engines use is actually looking at outbound links. They are looking if your pages have links out to other websites and if these links are of high quality.

If you’re linking out to some spammy website, you are actually hurting your own site much more than helping it. But if you’re linking out to a reputable site which is a large site that has a lot of traffic, providing good and useful information, and is relevant or related to what your site is all about– that’s what search engines are looking for.

By linking to related and reputable websites, your site is telling search engines that it is helpful and useful to their searchers. This shows that you are linking to your sources, references and extra background information. This is helpful to your readers. And anything that you’re doing to be helpful to your readers makes your website rank higher in search engines.

When you are doing outbound links to another site, try to make these links open in a new page. That way, when people do click on it and go away from your site, your site is still open in their browsers; you have not entirely lost them, they can still come back to you.

One of the ways of improving your website with outbound links is to sprinkle your pages and blog posts with special kinds of outbound links to related and reputable sites.

It is not a good idea to have outbound links to your own social media pages. You are trying to draw traffic to your website. Sending your readers off to your social media pages is a big distraction to your business. It is very likely that within that session, they’re not going to come back to your website. It is okay to have ‘follow’ or ‘like’ buttons on your website as long as they don’t take your readers off your site.

Outbound links help improve your website by drawing in more people and prospective customers. Always check if you are linking out to reputable or spammy websites as this could either help or harm your business.

Ensuring That Your SEO Strategy Is Effective

You probably recognize that search engine optimization (SEO) is a necessary part of your business. However, what you may not realize is that the SEO strategy that you established and executed initially may no longer be doing the job effectively. However, there are ways to ensure that your SEO strategy is still working properly.

What should your approach be?
Well, as is stated above, there is a three-step process that will enable you to make sure that your SEO strategy has not become obsolete and is no longer working effectively for your business. As a matter of fact, it is an excellent idea to revisit your SEO strategy every few years to make sure that it is still working for your business.

Review your strategy: When it comes to reviewing your strategy, there are specific aspects of your strategy on which you should focus. The first place that you should go is to your landing page(s). You should look specifically at the quality of the writing (grammar, punctuation, spelling, sense, flow), the tone of the writing, and the effect that you feel your content will have on your readers. The good news is that the content will not change a great deal over time. Even if you determine that your SEO strategy is not as fresh and up to date as it should be, you can still remedy that situation quite easily. If you did it right the first time, the concepts that you need in place will all be there. Those won’t change at all. Those concepts are the heart of your business so that last thing that you want or should do is mess with them. As always, your content should touch your readers before anything else. The content should address the needs and wants of your existing and prospective customers and anyone else who reads the content. Of course, it is possible that those wants and needs of the other people may have changed (and evolved) over time. However, you should take comfort in knowing that if you have a clear understanding of your clients, you will also have a clear understanding of what they want and need and then you can easily provide them with those things. You will do that by tweaking keywords and key phrases.

Evaluate what you have in front of you: Evaluation is the second step in this process. If you find that your SEO content needs to be revamped, you will want to come up with some new ideas, of course. However, it is also a good idea to bounce your thoughts off of other people and allow them to react and to come up with ideas for your strategy as well. A fresh perspective can really go a long way. Sometimes, ideas flow easily and sometimes they don’t. However, if you combine your thoughts and your creativity with those of other people, you have a much better chance of coming up with some fresh, innovative, exciting ideas and a perspective that other people have not thought of in the past. It may be helpful for you to keep a record of what you are finding as well as the results of your search efforts in the form of inspired ideas. Your searches may yield some wonderfully creative results. It is important for your to understand at this juncture that the content that you create is fluid as far as its ability to evolve with the changing times. It will require quite a bit of flexibility on your part. You need to be willing to embrace that.

Receive and embrace the information: Once you have reviewed what you have and evaluated how to make it better, the only thing that is left to do is to receive and embrace the information and improve what you have established based on that. You can accomplish that in one of a few different ways. One of the first things that you will need to do is to restructure your SEO strategy if you feel that that type of change is warranted. It is a really good idea to gather data from your existing and prospective clients. You can accomplish that with a survey (with a small number of questions) or you may want to speak with each person individually (depending on how many people are involved). It doesn’t really matter how you approach it as long as you get the answers that you need. That will help you to identify gaps in your strategy and then you can fill in those gaps with the appropriate information.

Conclusion
The simple truth is that your SEO strategy is critical to the continued success of your business. No content that exists anywhere can stay exactly the same the whole time without any updating. The changes that you determine you have to make may not necessarily have to be extensive. However, you can probably count on the fact that some sort of change will have to be made. The frequency of updated your SEO strategy is up to you. Only you will be able to find the perfect balance between not enough and too much. Your SEO strategy is a way to increase organic traffic so that you can bring your business to the next level more quickly and more easily.

Michael Cohn is the founder and Chief Technology Officer (CTO) of CompuKol Communications. He has over 25 years of experience in IT and web technologies. Mr. Cohn spent a significant amount of time at a major telecommunications company, where his main focus was on initiating and leading synergy efforts across all business units by dramatically improving efficiency, online collaboration, and the company’s Intranet capabilities, which accelerated gains in business productivity. He also reduced company travel and travel costs by introducing and implementing various collaboration technologies.

His expertise includes business analysis; project management; management of global cross-matrix teams; systems engineering and analysis, architecture, prototyping and integration; technology evaluation and assessment; systems development; performance evaluation; and management of off-shore development.

How to Become an SEO Professional?

SEO or search engine optimization is not rocket science. It takes little effort to master the subject. After getting trained in SEO, a relevant professional can expect a respectable monthly income. Most importantly, across the world, new ventures are floated every now, and then, there is a demand for search engine optimization and this demand is persistent implying that there is no dearth of jobs in this field. This blog focuses on the different ways that a person can utilize to become an SEO professional.

Tips for Becoming a Search Engine Optimisation Professional

Following are some of the tips of becoming an SEO professional:-

Visiting an Expert

If you are a newbie to SEO then you don’t have to worry. Instead, visit an expert and start learning the tricks associated with the subject. If the expert is a friend of yours then you could get discounts on training. After the end of the training, when you become confident of the subject, you can apply for jobs with multi-national companies or private limited companies as a fresher.

By Taking Online Lessons

There are many websites available online which offer potential learners good training on the subject. If you want to learn SEO all by yourself then you need to take online lessons using suitable online tutorials. There are tutorials available that can provide in-depth knowledge about on-page as well as off-page optimization.

Join an SEO Firm

Yet another thing that you can do if you have good communication skills is to join an SEO firm as a fresher. While you are employed you need to be clever enough to invest resources in a manner so that you learn the tips and tricks of the subject. If you discover that you are confident about the subject then you can continue with the same company or you can move to a better position after some time. In this context, it is important to say that most companies prefer experienced SEO professionals and therefore if you can show work experience in your curriculum vitae along with relevant skills then you will be in great demand among potential employers.

Visit Social Media Websites

You can visit social media websites like Facebook, LinkedIn, and get opportunities to learn SEO. The social media websites also provide job opportunities to candidates who are skilled in the subject.

Off-Page Optimization is Easy While On-Page is a Bit Involved

If you are an SEO professional then you must be aware of the fact that the subject can be classified under two types 1) On-Page Optimization 2) Off-page Optimization. In this context, it is relevant to add that Off-page optimization is relatively easy compared to On-page optimization tasks. There are many companies that offer Off-page optimization work to job seekers. So, there is no dearth of search engine optimization work. However, if you can do On-page work along with Off-page work then you are among the experts and then you will be in great demand among digital marketing companies seeking SEO services.

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